Are you ready for the new LinkedIn Company Pages?
A couple weeks ago, LinkedIn announced some pretty significant changes to its Company Pages. For those less familiar with LinkedIn, Company Pages are accounts that represent companies on the LinkedIn...
View ArticleJoin the conversation: Guest bloggers wanted!
Writing a blog can sometimes feel like giving a lecture in the dark. I type words that are posted online and read by a few hundred faceless readers. Occasionally, I’ll have some comments to sort...
View ArticleWhen it comes to sponsorships and ROI, small is the new big
By Melissa “Rogo” Rogozinski, guest blogger You spend tens of thousands of dollars on trade shows and promoting your company’s CLE programs. You scratch, claw and crawl your way through the e-discovery...
View Article2013 is the year of story-driven marketing
Time’s odometer has turned once more, and so, as we enter another new year, let’s take some time to reflect on 2012 and forecast trends for 2013.read more
View ArticleIncreasing your PowerPoint’s lifespan with SlideShare
If you have never used SlideShare, I urge you to check out the site. It’s a great way to repurpose presentations you have delivered in the past and distribute them to a wider audience. After all, who...
View Article3 ways legal vendors can use Google Trends
Every savvy legal vendor marketer knows that Google AdWords is the undisputed ruler of SEO keyword tools.Twitter Headline: 3 ways legal vendors can use #GoogleTrends read more
View ArticleThe top 3 differences between marketing to plaintiff’s and defense firms
As a legal vendor, there are two broad categories into which you can lump nearly every client: plaintiff’s firms and defense firms. While there is certainly overlap between the two, each category has...
View ArticleGood web design is more important than what meets the eye
By Tom Foster, Founder, President and CEO, Foster Web MarketingIn the world of web design, the old adage “Never judge a book by its cover” does not apply. In the world of web design, the old adage...
View ArticleThe top 5 publications for legal vendor PR
Whether you’re rolling out a new product or attempting to position your executives as thought leaders within the legal marketplace, leveraging the credibility and reach of the legal media can escalate...
View ArticleLegal Vendor Blogs: Why you should have one
If you’re wanting to hop aboard the content marketing bandwagon, one of the easiest and most affordable investments you can make is a legal vendor blog.The following are the several reasons why anyone...
View Article